WILLOWBANK RACEWAY CONFIRMS NATIONAL & INTERNATIONAL TELEVISION COVERAGE OF THE GULF WESTERN OIL WINTERNATIONALS
Willowbank Raceway is proud to confirm the full television coverage of 53rd running of the Gulf Western Oil Winternationals on Fox Sports and Kayo Sports, across Australia, and delayed international on MAV TV USA and REV TV Canada.
The deal will see the Grand Final of the 400 Thunder Championship broadcast in (2) 2.5 hour, delayed live prime time scheduling on FOX SPORTS on Sunday 13th June and again on Monday 14th June and on MAV TV and REV TV , following the event.
The delayed live broadcast on Fox Sports Australia will feature a brand-new 2.5 hour shows that will tell the story of the sport of drag racing, the people, the families and businesses behind it.
Kayo will livestream on Saturday 12th June and Sunday 13th June and Drag Racing fans will be able to enjoy 8-10 hours of drag racing each day from Willowbank Raceway, covering qualifying and racing sessions for the Professional & Sportsman Categories.
Further to this, one hour 400 Thunder post produced programs of each professional category will be available to air from the Winternationals on Fox Sports as well as the international platforms including MAV TV in the US and REV TV in Canada.
Fox Sports is Australia’s leading producer of sports television coverage and is home to Australia’s favourite subscription TV sports channels, as well as Australia’s number one general sports website, foxsports.com.au.
The Fox Sports group delivers over 10,000 hours of live sports programming per year into 2.5 million homes around Australia. Unrivalled talent offers sports fans more insights and analysis through live broadcast as well as comprehensive entertainment programmes every night of the week.
Fox, as Australia’s sports leader, is famous for unrivalled live sports coverage in High Definition and game-changing broadcast innovations – taking fans closer than ever to the sports they love”
Willowbank Raceway Chairman Tony Wedlock:
“This is a great announcement for the, Gulf Western Oil Winternationals, its thousands of race fans, its competitors, and their existing & potential new sponsors. Having a professional television broadcast agreement in place with partners, Foxsports and Kayo in Australia and MAV TV USA and REV TV in Canada, is great for Willowbank Raceway and the sport as a whole”
Willowbank Raceway have also contracted Internationally renowned, Melbourne based TV content company, Inverleigh, that will bring new innovations and production quality to the coverage of the Winternationals and are responsible for the increased international exposure of the competition.
Inverleigh are leaders in premium sports content creation and distribution, serving high value content solutions to over 490 broadcasters globally.
Brendon Oliver Commercial Director, Inverleigh:
“We are extremely proud to be appointed the production and distribution partner to Willowbank Raceway, for the world class Gulf Western Oil Winternationals. Our strategy of partnering with premium sporting organisations like Willowbank Raceway & 400 Thunder, delivers high quality broadcast content to a local and global broadcast and syndication market, providing growth in exposure and revenue back to our sporting partners.
Securing broadcast partners such as Fox Sports only adds to the commercial value of the sport. The secured broadcast distribution into the USA and Canada where competitive drag racing has a massive following, delivers long term commercial opportunities for both competitors and the series. Our secured broadcast deals will raise the profile of the sport, the drivers, and the Championship.
As an Australian based company, taking Australian domestic sports to the international market is a key focus for us especially those that have commercial appeal in the United States”
Full event details and tickets are available as below
June 10-13 – The Gulf Western Oil Winternationals at Willowbank Raceway, Ipswich, Queensland for further information and tickets go to www.willowbankraceway.com.au
For further information on this release please contact Steve Bettes at manager@400thunder.